Making a Statement with Storefront Glass
With quality glass, storeowners can create irresistible curb appeal for the items they sell from the store's facade.
These days, store owners who want to keep attracting new customers amidst stiff competition are rebranding their stores' exterior. Storefront glass, in particular, has become a beloved choice in rebranding because it can be used in different ways to help a business make a statement. Here are some ways a business owner can use storefront glass to make a statement:
Reveal the store's interior
With quality glass, storeowners can create irresistible curb appeal for the items they sell from the store's facade. However, this requires owners to be strategic with how they arrange and position products. Position promotions and offers closer to the glass to spark curiosity.
Viewing products from outside the store entices passersby to enter the store. This boosts customer traffic and increases the chances of making more sales.
Work with partial transparency
Although one can use glass in any store, some offer personal services such as saloons and spas, and one may need to strike a balance between appeal and privacy. In this case, store owners can customize glass to maintain the level of privacy they want.
Here are some examples:
Glass with patterns and textures to blur the store's interior while letting in some natural light.
Tinted or frosted glass will reduce the amount of natural light and keep the store attractive.
Glass films offer different levels of transparency, and a storeowner can choose the opacity that works for them.
Incorporate brand identity
Creating awareness is always of prime importance for brands that are relatively new in the market. The storefront panes can be a good avenue for introducing the company to potential customers.
For branding purposes, vinyl windows effectively showcase the store's logo, mission, vision, and contact information. Adding brand colors helps to draw people's attention while making it easily recognizable.
A store owner can also add digital elements like LCD screens or QR codes to help potential clients gather more information.
Use color to create impressive contrast
Besides the storefront glass design, color is another element that helps store owners make a statement. They can use colors to communicate the mood of the business. For instance, red conveys vitality and excitement, while blue represents reliability and trust. Also, using contrasting colors for text helps to make it readable from a distance.
Customize the storefront glass opening design
Potential customers use the exterior design of a store to judge whether it matches their expectations. With storefront glass, store owners can modify the glass into attractive designs that will create lasting impressions on buyers. The design can be unique, such as local art to connect with the community or a modern intricate design to show professionalism.
Talk to a professional
Storefront glass has some benefits for a business. Besides creating an attractive appearance, it also helps stores boost their sales. Storeowners willing to renovate their stores with storefront glass should consult a professional for guidance.
Luxe Residential and Commercial Glass of Las Vegas provides premier glass installation, repair, and replacement in Las Vegas and surrounding communities. Call Luxe Glass at (702) 302-1222.
